Apple has introduced its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the main attraction of the event. John Ternus ran the showcase. They are the newest models in Apple's phone lineup. The Pro models include a variable aperture camera. They also run on the A20 Pro chip.
Initial reviews are starting to evaluate how the phones stack up against the Samsung Galaxy S26 Ultra. Reviewers are also sizing up the two Pro models. Apple also gave a preview of new Apple Watch models and AirPods 5. Apple shares cut their losses after the announcement.