Latest News About Asiago Cheese

Here are the latest publicly available updates on Asiago cheese I can share.

• Marketing and protection efforts continue: The Asiago Cheese Protection Consortium has published notices about promotion campaigns and tender calls targeting markets like the USA, UK, South Korea, Vietnam, and Taiwan, with activities planned for 2024–2027. This reflects ongoing international promotion and GI protection work for Asiago PDO.[1][2]

• EU involvement and regulatory context: There are historical and ongoing discussions at the European level about protecting Asiago PDO in non-EU markets (notably the US and Canada) and coordinating with other GI initiatives; these have included parliamentary questions and resolutions to improve protection and recognition.[3][7]

• Regional and trade show presence: Asiago PDO has historically participated in major food fairs (e.g., Anuga, SIAL Paris) and has engaged in global promotion efforts to showcase its traditional dairy heritage, with recent activity continuing to emphasize export markets.[2][10]

• Market background and product basics: Asiago cheese comes in varieties such as d’Allevo and Pressato, with a Protected Designation of Origin (PDO). It originates from the Veneto region and surrounding provinces, and the PDO status protects traditional production methods and regional character.[8]

• General context and notable developments: The consortia have used tenders and open calls to select partners for promotional campaigns, and there have been past discussions about trademark protection in the US and Canada in relation to Asiago PDO.[1][3]

If you’d like, I can monitor for new press releases or provide a brief digest with dates and key themes as new messages appear. Also, I can pull more detailed summaries from specific sources (e.g., the Asiago PDO site) if you want deeper context.