Here’s the latest I could gather based on recent public reports:
Direct answer
- Bricks & Minifigs, led by CEO Ammon McNeff, has reported rapid expansion in 2025 into over 300 stores across the U.S. and Canada, with franchise-driven growth driving much of the momentum. This marks one of the fastest growth phases in the company’s history. [Sources: Business Wire press release on Bricks & Minifigs surpassing 300 stores; Yahoo Finance summary of the same press release][1][2]
Key details
- Growth trajectory: The company opened roughly 150 stores since 2023, reaching 300+ locations by 2025, highlighting a rapid expansion path for its buy/sell/trade LEGO storefront model. Ammon McNeff is quoted about the milestone and the community-focused store experience.[2][1]
- Financial highlights: Some outlets achieved significant single-store sales milestones (e.g., seven-figure performances in certain markets), underscoring the revenue potential of the franchise-led model. Overall brand revenue also reached notable levels according to the press material.[1][2]
- Geographic reach: While primarily U.S.-based, the expansion includes Canada and mentions of potential future international growth, with ambitions to extend to Australia and non-English-speaking markets as part of a long-range plan.[2][1]
Context and caveats
- There has been some coverage from partner outlets and industry commentary, including YouTube videos and LEGO-focused newsrooms, discussing Bricks & Minifigs’ growth and related topics. Some of this coverage includes opinions or speculative angles about the company’s performance or leadership, which should be weighed against official press releases for factual accuracy.[3][4][6]
- As with any franchise-driven retailer, regional store performance can vary, and the reported milestones (e.g., total stores, single-store sales highs) reflect company disclosures and press statements. Independent third-party verification beyond press releases may be limited in pace.
If you’d like, I can:
- Pull more detailed figures from the exact press releases (dates, exact store counts by region, and revenue numbers).
- Summarize third-party coverage (blogs, videos) to triangulate the narrative around the CEO and the company’s growth.
- Create a quick timeline of Bricks & Minifigs’ milestones from 2023–2025.
Citations
- Bricks & Minifigs Surpasses 300th Store, Doubling Growth in Just Two Years — press release excerpts noting 300+ stores, franchise model, and leadership quotes.[1][2]
- Bricks & Minifigs newsroom and related coverage for context on growth trajectory and expansion ambitions.[4]