Love basketball and burritos? You can win free Chipotle during the NBA Finals
Killing time during replays was never so lucrative
www.timeout.comChipotle ran an NBA Finals promotion offering free entrées via text-to-win codes tied to moments in the finals, with a limit of 10,500 free entrées per game in some campaigns and keyword-based redemption through texts to a short code. TV ads carried embedded keywords to unlock BOGO deals in some years, while participation windows were noted as fast. Participants faced standard message and data rates when entering the promotion, with entrants encouraged to act quickly to secure rewards. Marketing coverage described the campaign as a mix of digital and traditional reach, combining short-code texts with televised keyword drops to drive engagement. Certain runs tied rewards to particular moments in the series, creating urgency and shareable moments for fans. Other notes referenced years when Chipotle hid BOGO deals in TV advertising, leveraging ubiquity of commercials to prompt codes and participation. Redemption relied on texting to a short code, rewarding fast responses over wide eligibility. Overall, the promotion built on a recurring pattern of brief entry windows, keyword-based redemption, and measurable caps per game to control the giveaway.