The late Colonel Sanders continues to drive KFC expansion today, with fresh menu items launching in the UK and Canada to test demand. British diners promptly posted the viral sandwich online after launch, triggering buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, merging gaming culture with the brand. Back in the US the chain cut a number of restaurant franchises, including nearly a dozen Florida closures, streamlining its footprint. Marketing now mixes online buzz with physical stores to retain younger buyers, tapping into the late founder's recognisable image. The brand tries out small changes prior to wider rollouts, keeping to a step-by-step playbook across regions.