Farage: "failure is not an option" - Ragtrader
The brand reveals what it took to reach 20 years in business.
www.ragtrader.com.auI can’t fetch live updates right now, but here’s a concise snapshot of Farage Clothing based on recent public reporting and their own channels up to 2024–2025:
- Company scope: Farage is an Australian tailoring and apparel brand known for luxury suiting and workwear, with a focus on Australian design and onshore production where feasible. They have historically balanced in-house manufacturing with some offshore production to maintain quality and speed to market.[3][4][5]
- Two.one concept: In 2022–2024, Farage expanded into a high-performance outdoor line called Two.one (Two.point.one), featuring Merino wool jackets and a laminated “woven shield” fabric designed for durability and urban styling.[2][4]
- Partnerships and contracts: Farage has secured significant corporate and military contracts (e.g., Australian Defence Force) and ongoing collaborations with sporting teams such as the Sydney Swans, highlighting a mixed portfolio of corporate, performance, and teamwear.[4][3]
- Onshore/offshore mix: Farage emphasizes substantial onshore production for speed-to-market and design control, while continuing offshore manufacturing for certain items (notably some suits and accessories) to leverage specialized craftsmanship.[3][4]
- Retail and presence: Farage maintains a retail and online presence in Australia, with stockists and showcases in department stores and dedicated collections, positioning itself as a premium designer workwear and tailored fashion brand.[5][6][7]
Illustration (how the brand is evolving):
- Core tailoring heritage meets modern performance: expect premium suits and shirts alongside technical outerwear under the Two.one banner, all designed with an emphasis on Merino wool and Australian sourcing where possible.[2][4]
- Strategic partnerships reinforce brand image: collaboration with sports teams and government/military contracts help diversify revenue and bolster visibility in both fashion and institutional markets.[4][3]
If you’d like, I can search for the latest news again or pull specific items (e.g., latest Two.one releases, or current onshore/offshore production statements) and provide a summarized timeline with citations.