Electric Ferrari Luce Price Allegedly Leaked - Motor1.com
Bloomberg reports that the Ferrari Luce will start at €550,000 in Italy, making it a full €100,000 more expensive than the V12-powered Purosangue SUV.
www.motor1.comHere’s the latest on Ferrari Luce pricing based on recent reporting.
Answer
- Ferrari Luce is reported to start at roughly €550,000 to €645,000 (about $580k–$700k, depending on exchange rates), with Bloomberg-based sources cited by multiple outlets indicating a price in the mid-€500k range and potential variation up to around ±10% before market delivery in May 2026. This would place Luce as the most expensive Ferrari in the lineup before any limited-run models.[2][3][4]
Key takeaways
- Price range consensus: sources converge on a starting price near €550k–€550k+; in U.S. dollars that translates to roughly $580k–$700k depending on currency movements.[4][2]
- Comparison context: Luce is positioned above the Purosangue (V12 SUV) in price, highlighting Ferrari’s shift to a high-end electric offering.[3][4]
- Timing: Official reveal occurred in Rome with expectations for market availability in 2026; final sticker price may fluctuate up to about 10% before launch.[2][4]
Background notes
- Luce is Ferrari’s first all-electric model and arrives amid questions about how the brand’s traditional supercar audience will respond to high-end electrification. Multiple outlets referenced Bloomberg as the primary source for the price figure.[4][2]
- Some outlets reported prices in euros (€550k) and noted that Reuters had previously cited over €500k as a rough figure, with Ferrari not yet confirming the exact price.[2][4]
If you’d like, I can pull a concise chart comparing Luce pricing rumors across outlets and show how currency conversions affect the USD estimate. I can also summarize official statements from Ferrari if you want the exact language they used during the reveal.[4][2]