Forever Living's Neverending Deceptive Income Claims - - TINA.org
The MLM has been making deceptive earnings claims for the past decade.
truthinadvertising.orgForever Living faced FTC enforcement over misleading earnings messages. The settlement blocks further unverified income claims and requires evidence-backed disclosures. Executives and the firm faced scrutiny in a decade of claims promised sizable income for distributors, with regulators noting many distributors earn little or lose money. TINA.org reported extensive deceptive earnings claims and advocated for penalties surpassing $250 million; the FTC pursued penalties and an order to curb unsubstantiated claims.