Here’s the latest I can share based on recent reporting:
- Max Homa joined lululemon as a brand ambassador in late 2024, with official announcements published around December 31, 2024 / January 2025. He was described as the brand’s newest ambassador and was expected to wear lululemon gear on tour in 2025.[1][2][4]
- Coverage notes that Homa planned to debut his new lululemon look at the Sentry Tournament in Maui (early 2025) and to participate in related brand collaborations, including apparel and lifestyle endorsements.[2][4]
- Media outlets highlighted his six PGA Tour wins and three top-10 finishes in 2024 as context for the ambassador move, along with his public persona and engagement with fans on and off the course.[5][1][2]
If you want, I can pull more detail on his 2025 appearances with lululemon, or summarize interviews where he discusses the partnership and its impact on his gear choices. Would you like a quick timeline or a side-by-side of his on-course results vs. appearances in lululemon campaigns?
Citations: Max Homa joining lululemon as ambassador, ambassador coverage and 2025 debut plans, broader context and media coverage.[4][1][2]
Sources
The six-time PGA Tour winner will have a new look in 2025 as he hopes to return to winning ways and keep a U.S. team appearance streak alive.
www.si.comAmerican golfer Max Homa has been unveiled as the newest ambassador for Lululemon. Homa, who tied for third place in the 2024 Masters Tournament, commented 'Lululemon already takes up most of my wardrobe with workout and lounge apparel, and it feels like a dream come true to have the opportunity to work with such an iconic brand'.
www.themediaeye.comWhen Max Homa tees it up at Kapalua to kick off the 2025 PGA Tour season, he’ll do it in fresh threads, kicks, and sticks. From his gear to his bag, everything is brand new—and making waves in the golf world before the season even starts. After weeks of buzz, the rumors are now fact: […]
golf-threads.comLululemon has announced PGA Tour golfer Max Homa as the latest addition to its roster of brand ambassadors. Currently ranked 27th in the official World Golf Ranking, Homa brings both skill and personality to the partnership. A six-time PGA tour winner, he achieved three top-10 finishes in 2024, solidifying his status as one of the
textileinsights.inAhead of the first event of the 2025 season, Max Homa is sporting a new look. The 6-time PGA Tour winner recently signed a deal with Lululemon for his new apparel.
www.yardbarker.comLululemon welcomes PGA golfer Max Homa as its newest Ambassador. Ranked 27th globally, the six-time PGA Tour winner is known for his sharp style, wit, and community focus....
www.fibre2fashion.comThe six-time PGA Tour winner will have a new look in 2025, when he hopes to return to winning ways and play in the Ryder Cup.
www.inkl.comMax Homa opened up about his new deal with Lululemon ahead of The Sentry 2025. The American golfer, who was a long-term partner of Titleist, has recently made a surprising switch.
www.sportskeeda.comMax Homa Joins lululemon As Its Newest Ambassador
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