The CAQ party recruited online influencer Olivier Primeau to its campaign team on 23 August 2026. He will help candidate Christine Fréchette. TVA Nouvelles labelled the move surprising. Radio-Canada verified the news. Station 98.5 Montréal termed it a risky bet. Political analyst Stéphane Bédard said the choice was unexpected.

Primeau will show up at rallies and post online together with Fréchette. The party is trying to get online users to back them. Analysts say this could bring in younger voters. But it might upset traditional supporters. This shows a push toward web audiences ahead of the vote.