Latest News About OneOur MomentDirection fragrance launchOne Direction Our Moment releaseOur Moment perfume rolloutDirection scent debut

Updated 2026-06-17 21:18

One Direction's Our Moment released in 2013 after a fan petition; launch events in London announced this fragrance to supporters; it reached Harrods in late August 2013 and throughout the United Kingdom by Sep 9, 2013; the fragrance line arrived during the group's branding era and aimed to capture the members' scent preferences; the campaign featured making-of content promo assets featuring the band.

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Our Moment | One Direction Wiki | Fandom

Our Moment is the name of the boys first perfume product. It was released on June 6, 2013 in London, on August 29, 2013 in Harrods and September 9, 2013 nationwide in the United Kingdom. It was first announced on June 5, 2013. The boys saw a petition, created by a fan, to have a perfume made and they got the idea from them. “Funny enough, there was a fan on twitter who made a petition to have us make a fragrance and we spoke to management about it and took it from there,” Liam claimed. “It...

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