Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version has eliminated real rice grains and changes the traditional snap, crackle, and pop sounds and flavor. This adjustment has disappointed some customers. However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company.
“The new version has eliminated real rice grains and changes the traditional snap, crackle, and pop sounds and flavor,” — Simone Whitfield, economic affairs editor at Norton Ford Media, commented.
Timeline
Nov 2 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 5 — However, Rice Krispies will continue to be produced with genuine rice in Canada, as stated by the company....
Reader Poll: Do you expect this story to develop further? — 48% of Altonika readers said yes.
This story has been closely followed by our readers since Nov 1. The Norton Ford Media desk continues tracking updates and will publish follow-ups across the region.
What's next: An official statement is expected by Friday, Nov 6.
Editor's note: this report was prepared by the Norton Ford Media desk and last updated 12:14 UTC.
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