St. Andrew's at Knighthead Park got rebranded in a significant sponsorship agreement with Knighthead, announced in January 2024. The training ground also rebranded and an adjacent entertainment zone was planned as Knighthead took an ownership stake. The deal provided support to the club foundation and related projects on club-owned land. Official announcements came from Sport Industry Group and PR Newswire as the deal components. Birmingham City renames stadium with large-scale sponsorship deal, marking a significant step for the club’s branding.
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St Andrews football ground, the home of Birmingham City FC since 1906. Read our away fans guide to St Andrews, plus photos, maps, recommended pubs and reviews
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www.sofascore.comBirmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]
www.sportindustry.bizSignificant news for Championship outfit Birmingham City as they confirm the decision to rename their stadium with a mega sponsorship deal.
fanbanter.co.ukStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.com/PRNewswire/ -- Birmingham City is pleased to announce it has entered into a multi-million pound, multi-year naming rights agreement with Shelby Companies...
www.prnewswire.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
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