Latest News About St Andrews renamed under Knighthead ownership

Updated 2026-06-18 11:45

St. Andrew's at Knighthead Park got rebranded in a significant sponsorship agreement with Knighthead, announced in January 2024. The training ground also rebranded and an adjacent entertainment zone was planned as Knighthead took an ownership stake. The deal provided support to the club foundation and related projects on club-owned land. Official announcements came from Sport Industry Group and PR Newswire as the deal components. Birmingham City renames stadium with large-scale sponsorship deal, marking a significant step for the club’s branding.

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St. Andrew's @ Knighthead Park

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Historic Deal Sees St Andrews Renamed - Sport Industry Group

Birmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]

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St Andrew's @ Knighthead Park

Stadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster

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