Starbucks Singapore partners with Miffy for new merch launch
Starbucks Singapore announced that it is partnering again with beloved storybook character Miffy to launch new drinkware and lifestyle accessories.
www.qsrmedia.asiaHere’s the latest on Starbucks and Miffy based on recent reporting.
Answer
- Starbucks has released a limited-edition Miffy collaboration in the U.S. and Canada, with a range of mugs, tumblers, plush toys, and other drinkware and accessories. The collection goes live starting May 19, 2026, and is expected to be sold out quickly in many locations.[2][4][5]
Details
- What’s included: The Miffy x Starbucks collection features multiple drinkware items (mugs, tumblers, cold cups), plush toys, gift cards, and online exclusives.[5][2]
- Availability and timing: The rollout begins May 19 across the U.S. and Canada, with limited quantities typical of Starbucks’ high-demand merch drops.[4][2]
- Origin and context: The Miffy collaboration originated in Asia (notably Singapore) before expanding to North America, following the character’s long-running global popularity.[3][7]
Notable points
- Expect high demand and potential lines at stores during launch, as has been seen with past Starbucks merch drops.[2][4]
- The collection has generated coverage from multiple outlets, including consumer-focused pieces and industry trade sites, underscoring its mix of collectible appeal and coffee culture.[1][4]
Illustration (example)
- A typical store display would feature a lineup of six main drinkware items plus three online-exclusive pieces, alongside a Miffy plush and possibly a gift-card design, all branded with the classic Miffy artwork.[5]
Citations
- Starbucks Miffy collection launch and product scope:,[2][5]
- Availability starting May 19 in U.S. and Canada:,[4][2]
- Background and Asia-to-North America rollout:,[7][3]