Here’s the latest on Wienie 500.
Summary
- Oscar Mayer’s Wienie 500 isBack at IMS on Friday, May 22, 2026, as a lead-in to the Indianapolis 500. It returned for a second year after a successful 2025 debut.
Key details
- Event backdrop: The Wienie 500 features the Oscar Mayer Wienermobiles racing in a playful, fan-focused format around the Indianapolis Motor Speedway, with live elements and new twists for 2026, including enhanced fan engagement and a new broadcast component.
- Participants and format: Six Wienermobiles compete in a lighthearted “Top Dog” competition with celebrity coaches from the INDYCAR scene, and teams can interact with fans through voting and experiences around the track.
- Coverage and reception: The 2025 inaugural Wienie 500 drew substantial online viewership and tens of thousands in-person fans; IMS and Oscar Mayer are expanding the format in 2026 with additional branding and engagement opportunities.
What’s new in 2026
- Expanded live broadcast and promotional activities, additional Wiener-related collectibles (e.g., limited Wiener Whistles), and a broader fan-involvement approach around race weekend.
- Continued partnership with IMS to align with the Indy 500 weekend festivities and build on last year’s momentum.
If you’d like, I can pull quotes from the official IMS pages or compare this year’s lineup to last year’s, and I can also summarize where to watch or attend the Wienie 500 in person.
Sources
Corn Dog won the fan vote to join Chi Dog (Midwest), New York Dog (East), Chili Dog (South), Seattle Dog (Northwest) and reigning champion Slaw Dog (Southeast) in a high-stakes race around the Brickyard to see who cuts the mustard.
www.indianapolismotorspeedway.comOscar Meyer and IMS are bringing the popular contest back for a second year.
racer.comSlaw Dog will certainly relish in the glizzy and the glamour that comes with winning at the Brickyard
www.cbssports.comThe Wienie 500 on Friday, May 23 will also mark the first “meat-up” of all six Wienermobiles in over a decade and the first competitive race for the fleet.
www.indianapolismotorspeedway.comWatch the slowest two laps of racing in Indianapolis Motor Speedway history as six Wienermobiles compete in the inaugural Wienie 500. - Australia's #1 motorsport news website - Speedcafe.com
speedcafe.comWatch the moment history was made as six Oscar Mayer Wienermobiles completed two laps on Miller Lite Carb Day, with the INDYCAR on FOX booth on the call.
www.indianapolismotorspeedway.comWatch and read the most popular and latest videos and stories about WIENIE 500 Discover the biggest moments from the Wienie 500 with highlight videos, unforgettable performances, and fan-favorite memories.
www.foxsports.comA battle of the toppings.
www.delish.comThe inaugural race for Oscar Mayer Wienermobiles at IMS captivated millions in May 2025.
www.indianapolismotorspeedway.comWatch the moment history was made as six Oscar Mayer Wienermobiles completed two laps on Miller Lite Carb Day, with the INDYCAR on FOX booth on the call.
www.indianapolismotorspeedway.com