Jacob Elordi Stars in Bottega Veneta’s Dreamlike New Campaign
Bottega Veneta recently launched a new campaign by photographer and artist Duane Michals, exploring the nature of dreams.
“Surrealism suggests an alternative profound reality,” Michals tells AnOther. “It’s discomforting, and it contradicts the mere facts of our ordinary reality.”
The campaign, titled What Are Dreams, features Jacob Elordi and showcases Michals’ decades-long fascination with surrealism since the 1960s. It debuted at Curzon Mayfair on November 3, presented by Bottega Veneta and Club Ciné, just before a screening of Guillermo del Toro’s Frankenstein, starring Elordi.
Influenced by metaphysical artist Giorgio de Chirico and surrealist René Magritte, Michals is renowned for placing familiar objects in strange settings, sparking reflection on reality and representation.
The short film, shot at Michals’ New York home in black and white, includes iconic props like a convex mirror, a floating feather, and a crystal ball — motifs recurrent in his work.
Jacob Elordi also recites a poem by Michals, sharing the project’s title, originally published in Michals’ 2001 photo book Questions with Answers.
Summary: Duane Michals’ surreal new campaign for Bottega Veneta features Jacob Elordi in a black-and-white film that challenges perceptions of reality through symbolic imagery and poetic narration.