At 3:00 p.m. on a Wednesday in SoHo, a crowd gathers outside the soon-to-open Longines boutique, attracting not only paparazzi but also stylish tourists and shoppers. A young man excitedly informs passersby, “Jennifer Lawrence is in there!”
Inside, Lawrence sits comfortably in an accent chair, effortlessly balancing Hollywood star presence with a down-to-earth vibe. She wears a brown sweater with a matching cardigan draped over her shoulders, paired with a unique short black skirt featuring a doubled-over design.
She lifts the hem to explain, “It’s a sweater over a sweater, but I didn’t put a skirt over a skirt.” The outfit, in fact, is by The Row, the brand created by Mary-Kate and Ashley Olsen.
Lawrence is at the boutique to celebrate the launch of the watch brand’s newest model, The PrimaLuna. Holding out her arm, she shares her thoughts:
“I don’t normally call watches by their government names, but it’s elegant. I only recently started wearing watches as jewelry, and I think that it’s a really beautiful piece of jewelry.”
The PrimaLuna is a reissue of a classic moonphase design from the 193-year-old Swiss brand, combining heritage and modern elegance.
Lawrence has expressed a desire for skinny jeans to remain out of fashion, emphasizing a shift toward more comfortable and varied styles.
Jennifer Lawrence combines classic elegance with approachable style, celebrating timeless fashion and accessories while encouraging fresh trends over outdated ones.