Roots Taps Canadian Icon Seth Rogen for 2025 Holiday Campaign
On November 4, 2025, Roots, the renowned premium outdoor lifestyle brand known for heritage leather, quality sweats, and its signature maple leaf spirit, announced actor, writer, and producer Seth Rogen as the face of its 2025 Holiday campaign.
With over 50 years of heritage, Roots continues to connect tradition with modern culture. Collaborating with Rogen highlights the brand's focus on talent that embodies humor, authenticity, and Canadian pride.
About the "Anything Roots" Campaign
The campaign, titled Anything Roots, showcases Roots' humor and heart through a nostalgic, retro-inspired setting. Seth Rogen plays the Roots Holiday Concierge, managing a flood of customer calls about gifting dilemmas with wit and distinct Canadian charm.
- Rogen interacts with last-minute shoppers and puzzled siblings.
- He offers humorous yet heartfelt advice infused with the Roots spirit.
"Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community," said Leslie Golts, Chief Marketing Officer of Roots.
"For over 50 years, we have celebrated people who stay true to themselves and their roots."
This campaign elegantly blends heritage with a modern, playful approach to holiday shopping.
Author's summary: Roots' 2025 Holiday campaign features Seth Rogen as a charming concierge, celebrating Canadian humor and authenticity rooted in the brand’s rich heritage.