Esther McVey and Laurence Fox are among those who claim that the Royal British Legion (RBL) has become overly “woke.” The RBL organises the annual poppy charity appeal, which raises funds for military veterans, serving personnel, and their families.
Former Tory minister Esther McVey expressed her frustration on X, saying:
“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”
Similarly, actor Laurence Fox told his followers:
“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusions salary. I refuse to support it.”
The RBL argues that the role of Head of Diversity & Inclusion is essential. This position helps organise support for minority ethnic, LGBTQ+ and disabled veterans and serving personnel who might otherwise avoid seeking assistance, believing the organisation isn’t for them.
The article sums up with a pointed remark about critics: "But obviously a failed minister and failed actor know better."
Despite backlash, the Royal British Legion defends diversity roles as vital to veteran support, highlighting ongoing tensions in Britain's culture wars surrounding charity spending and inclusion.