Government to Introduce Local Content Rules for Streaming Services
Almost 18 months after the original deadline, the Federal Government is advancing regulations requiring local content from streaming platforms. New legislation set for parliament will require services with over one million Australian subscribers to allocate at least 10% of their Australian spending—or 7.5% of their revenue—towards new Australian drama, children’s programs, documentaries, arts, and educational content.
Background and Timeline
Arts Minister Tony Burke announced a July 1, 2024, deadline for these obligations in the National Cultural Policy nearly two and a half years ago. This announcement led to extensive consultations involving streaming companies, free-to-air broadcasters, and different industry guilds.
Development of the Policy
By late 2023, the government sought industry feedback on two proposed models: one based on revenue and the other on expenditure. Despite a Senate committee's interim report urging the priority introduction of these quotas, the deadline was not met.
Challenges and Delays
The delay was largely linked to concerns regarding the Australia-United States Free Trade Agreement (AUSFTA). The topic regained attention last week when independent MP Zali Steggall presented the Change.org petition titled “Save Australian Stories” in parliament.
“Save Australian Stories” petition highlights the urgent need to protect and promote local content amid growing streaming influence.
Key Requirements for Streaming Services
- Applies to streaming platforms with more than one million Australian subscribers.
- Mandates a minimum spend of 10% of total Australian expenditure or 7.5% of revenue on new local content.
- Focus on drama, children’s programs, documentaries, arts, and educational shows.
The government’s push marks a significant step in supporting Australian cultural production in the digital age.
“The quotas should be introduced as a priority to ensure local stories are told and Australian voices heard,” recommended a Senate committee report.
Author's summary: The Australian government is finally enforcing local content rules for major streaming services, requiring them to invest in new Australian programming to support domestic culture and artists.