Victoria Launches High-Tech Sports Centre
The Allan Labor Government supports a leading UK sports technology firm in setting up its Asia Pacific headquarters in Victoria. This move brings advanced technology to the AFLW and boosts Victoria's reputation as Australia's key sporting hub.
New Headquarters and Job Creation
Minister for Economic Growth and Jobs, Danny Pearson, recently toured Sportable's new headquarters and Centre of Excellence in Collingwood. The facility is expected to create up to 20 specialist jobs in software development, hardware engineering, and client services.
Innovative Smart Ball Technology
Sportable's Smart Ball technology offers real-time data on ball movement during games, improving fan experience and ensuring accurate scoring and line calls. After its success with the Smart Rugby Ball in England, France, and Australia, Sportable collaborated with the AFL to develop the Smart Sherrin.
Impact on AFLW and Beyond
Introduced in the 2024 NAB AFLW season, the Smart Sherrin has supported over 2,000 score reviews in the 2025 season, enhancing the accuracy and fairness of calls.
Global Leadership in Sports Technology
The Centre of Excellence in Collingwood now serves as the global head office for Sportable's visualisation division. It leverages Victoria’s exceptional talent to develop systems for officiating, performance analysis, and engaging fan content worldwide.
"Sportable's 'Smart Ball' technology provides real-time information about a ball's movement during a game, enhancing fans' experience and ensuring every close scoring shot and line call is correct."
"The Smart Sherrin has assisted with more than 2,000 score reviews in the 2025 season."
Summary: Victoria strengthens its position as a sports technology leader by welcoming Sportable’s Asia Pacific HQ, advancing game accuracy and fan engagement with cutting-edge Smart Ball innovations.