Megan Thee Stallion has partnered with Fanatics Sportsbook to promote the company's latest sports betting initiatives, bringing her signature energy to the collaboration.
In a newly released 30-second advertisement titled Explained by Megan, the Grammy-winning artist commands a 25-piece orchestra on a dramatically lit basketball court. The ad redefines traditional sportsbook promotions with a creative twist that blends music, fashion, and sports.
“Megan Thee Stallion embodies the heartbeat of fandom where music, fashion, and sport collide and brings an energy that turns basketball season into a full-blown cultural moment.”
Throughout the spot, Megan explains how winning with Fanatics feels different, emphasizing FanCash that members earn on winning and losing bets alike. These rewards can be redeemed for authentic NBA merchandise, game tickets, collectibles, exclusive experiences, and bonus bets.
The campaign, directed by Grammy-winning filmmaker Calmatic, showcases Megan Thee Stallion’s chart-topping single Savage. The visual features musicians dressed in various NBA team colors, highlighting the fusion of cultural and athletic celebration.
Megan Thee Stallion’s collaboration with Fanatics Sportsbook merges sports, music, and style into a dynamic campaign that redefines how fans experience basketball season and rewards.