Connecticut launches a pizza trail and fighting words in quest for total domination over New York - The Boston Globe

Connecticut Launches a Pizza Trail and Sparks a Rivalry with New York

Billboards proclaiming the excellence of Connecticut pizza have appeared across New York City, boldly challenging the city’s long-standing pizza pride. The signs declared, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York.” The campaign quickly went viral and triggered an avalanche of heated reactions.

Public Reaction to the Campaign

According to the Connecticut Office of Statewide Marketing & Tourism, responses from New Yorkers came fast and full of attitude. Locals didn’t hesitate to defend their home turf with biting remarks.

“Connecticut is just filled with people commuting to New York to get pizza,” one commenter said.
“You think this is the pizza capital? You’ve never stood on a corner in Brooklyn with grease dripping down your wrist at 1 a.m.,” added another.
“Y’all call that a pizza? That’s just hot bread with ambition.”

Readers can join the debate on Connecticut Tourism’s official site at https://betterpizzainct.com.

Connecticut’s Official Stand

Anthony Anthony, former New York City resident and now Connecticut’s chief marketing officer, defended the campaign’s stance.

“I’ll admit New York pizza is good. But it isn’t the nation’s best. That title belongs to us,” he said.

Anthony described the “pizza wars” as a friendly rivalry meant to put Connecticut’s distinctive pizza culture in the spotlight. Regardless of where one’s loyalty lies, the spirited competition has certainly captured widespread attention, generating over 4,000 media mentions.

Author’s Summary

Connecticut’s bold pizza campaign stirred a humorous culinary showdown with New York, mixing local pride with playful rivalry and sparking national attention.

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The Boston Globe The Boston Globe — 2025-11-07