West Coast Eagles Sign Four-Year Sponsorship Deal with Allianz Australia
The West Coast Eagles have entered a four-year partnership with Allianz Australia as a Platinum Partner, supporting the club’s AFL, AFLW, and Wheelchair football teams. This collaboration is Allianz’s first major sports sponsorship in Western Australia and reflects the insurer’s commitment to enhancing community programs across the country.
Club and Sponsor Perspectives
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity.” – Don Pyke, West Coast Eagles CEO
Don Pyke emphasized that Allianz's involvement will strengthen football programs and broader community initiatives.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities.” – Richard Feledy, Managing Director of Allianz Australia
Branding and Partnership Details
- Allianz branding will feature on the neckline of the Eagles’ AFL guernseys, training gear, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will become the shorts partner for the AFLW team and a major partner for the Wheelchair football team.
Community Initiative
The partnership will launch with a joint community project supporting Foodbank WA’s Give a Feed appeal, which provides Christmas food hampers to families in need across Western Australia. Allianz will sponsor 1,000 hampers, and Eagles players and staff will volunteer to distribute them before Christmas.
Author's summary: The new partnership between West Coast Eagles and Allianz Australia strengthens the club’s sporting and community efforts through branding, sponsorship, and impactful charitable initiatives.