Kuna Demand: 13 Most Popular Mobile Phone Brands in Kenya by Market Share
Kenya's telecommunications sector is flourishing, with 73.2 million mobile devices connected across the country. The steady growth is driven by the expansion of telecom infrastructure and a rising adoption of smartphones.
Market Overview
The Communications Authority of Kenya (CA) reported that as of June 30, 2025, 83.5% of mobile users had adopted smartphones, while feature phones accounted for 56.2% adoption. This marks a significant shift toward smartphone usage in Kenya.
Smartphone Popularity and Brand Presence
The Kenyan market is saturated with global mobile brands competing to meet the increasing demand for smartphones. According to recent data from Statcounter, Samsung retains its lead in Kenya’s smartphone market.
Samsung's Market Leadership
Samsung’s strong market position is attributed to its wide range of products, from budget-friendly Galaxy A-series to premium Galaxy S and Fold models. Over the past year, Samsung has further strengthened its dominance.
Contributor
Elijah Ntongai, an editor at TUKO.co.ke, has over four years of experience in financial, business, and technology research and reporting, offering valuable insights into trends in Kenya, Africa, and globally.
According to the report by CA, as of June 30, 2025, 73.2 million mobile phone devices were connected to mobile networks.
A milestone achievement highlighted is Kenya crossing the KSh 340 billion threshold in trade with the UK for the first time, reflecting broader economic growth alongside telecom advancements.
Market Dynamics
Recent shifts in the smartphone market show both emerging and established brands jockeying for position, but Samsung has solidified its lead with an increase in market share from 26%.
Summary: Kenya's mobile phone market is rapidly expanding, spearheaded by substantial smartphone adoption and Samsung's growing dominance among diverse global brands.
Would you prefer a more detailed breakdown of each brand’s market share or focus exclusively on Samsung’s role?