Canada Soccer and Infinity have unveiled an exciting lineup of music ambassadors for their upcoming project, Perfect Pitch. The initiative brings together renowned artists Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead under the leadership of Grammy-winning producer Boi-1da.
Spearheaded by executive producer Boi-1da, Perfect Pitch has been in development for several months. The album blends different genres, cultures, and communities, capturing the diverse character of modern Canada. It will feature original pieces, refreshed classics, and unique collaborations between some of the nation’s most acclaimed musicians.
Perfect Pitch is more than a musical project—it’s a charitable initiative designed to support the Canada Soccer Foundation. Funds raised will contribute to programs that empower youth, increase access to sport, and strengthen Canada’s national teams at the international level.
Infinity will enhance cross-promotional efforts across entertainment and cultural platforms worldwide, helping extend Canada Soccer’s influence beyond the field.
Based in Toronto, Infinity operates globally as a full-service entertainment company with expertise in project management, talent representation, record label operations, and strategic collaborations. The organization works with artists and brands to bring creative ambitions to life and deliver meaningful cultural impact.
Additional artists, music releases, and activation details will be revealed in the coming months.
“Perfect Pitch unites the voices and sounds that truly represent the heart of Canada.”
Author’s summary: The Perfect Pitch project, helmed by Boi-1da with Canada Soccer and Infinity, highlights Canadian artists through music and philanthropy connecting creativity with community impact.