BBVA Switzerland launches an interactive experience to understand our investment behavior
BBVA Switzerland, in collaboration with the Group’s Behavioral Economics team, has introduced the project Investing in the Mirror. This interactive experience encourages participants to reflect on how emotions, biases, and personal beliefs shape their financial decisions.
The initiative combines advanced technology with behavioral psychology, offering a fresh perspective on the complex relationship between people and money. It explores key questions such as:
- What truly drives financial decisions?
- How do emotions like fear or overconfidence influence our investments?
- Why do our perceptions and habits often determine economic outcomes?
The experience is presented through an interactive website featuring videos, podcasts, and educational materials designed to help users identify the emotional and cognitive patterns that frequently guide their investment behavior.
“Understanding the reasons and emotions behind each phase of investing is essential to improving financial decisions.”
At the core of this initiative lies the principle of behavioral economics—the study of how psychological factors influence the decision-making process in the real world, often far from the concept of perfect rationality.
By increasing awareness of biases such as present bias, loss aversion, and overconfidence, Investing in the Mirror aims to empower people to make smarter and more balanced investment choices.
Author’s Summary
This BBVA Switzerland project blends behavioral economics and technology to help investors understand emotions shaping financial decisions and improve money management.