FIRST Partners with Pixbet to Launch Localized Sportsbook in Brazil
Sportsbook technology provider FIRST – Best in Sports has entered a long-term partnership with licensed operator Pixbet to develop and power a localized sportsbook tailored for Brazil. The initiative supports Brazil’s evolving betting regulations and underscores a market shift emphasizing technology and compliance.
Localized Platform and Market Adaptation
Designed for Latin America, FIRST’s platform incorporates local betting behaviors, payment preferences, and sports culture. The system features a native Portuguese interface, real-time PIX payment integration, and dynamic odds models optimized for major Brazilian football competitions such as the Brasileirão, Copa do Brasil, and Série A–C leagues.
Executive Statement
“Pixbet isn’t just a market leader - it’s part of Brazil’s sporting DNA. Our partnership reflects a shared belief in high performance, innovation, and long-term alignment with regulation. Together, we’re setting a new standard for what the modern Brazilian sportsbook should feel like,” said Tom Light, founder and CEO at FIRST – Best in Sports.
Growing Presence in LATAM
Through this partnership, FIRST expands its established footprint in Latin America, where more than 35 operators already rely on its modular and automated systems. These technologies help operators streamline operations while maintaining a user experience that feels native to local markets.
Author’s Summary
The collaboration between FIRST and Pixbet reflects Brazil’s maturing betting industry, merging innovation and regulatory compliance to create a technologically advanced local sports betting experience.