‘Money can open doors, but purpose decides which doors you walk through’ — TIBA awardees on innovation and resilience

Voices of Purpose and Innovation

Three distinguished professionals — Aderonke Ajibola, finance leader and managing partner of Avava Consulting Services; Adenike Gabriel, creative director of Pearlgifts; and Motolani Oyedeji, business lawyer and managing partner — shared their insights during the TIBA Awards event. Each speaker emphasized how innovation, resilience, and a strong sense of purpose shape business success beyond financial growth.

Purpose Beyond Wealth

Aderonke Ajibola noted that while money creates access, purpose directs decisions and builds meaningful legacies. She highlighted that entrepreneurs who balance profit with long-term vision create sustainable impact in their communities.

“Money can open doors, but purpose decides which doors you walk through.”

Creativity and Adaptability

Adenike Gabriel reflected on her journey in the creative industry, stressing the importance of agility and innovation in navigating challenges. She described how intentional design and authentic storytelling strengthen brand identity and customer trust.

Legal Insight and Leadership

Motolani Oyedeji discussed the evolving landscape of business law and the need for leaders to remain adaptive. She explained that legal frameworks should not only safeguard enterprises but also encourage ethical innovation and responsible growth.

Lessons from the TIBA Awards

The TIBA Awards celebrated Nigerian business leaders who blend creativity, integrity, and strategic thinking to drive transformation. Participants agreed that resilience is not just persistence but the ability to pivot thoughtfully when faced with uncertainty.

Author’s summary: The TIBA Awardees emphasized that true success rests on aligning financial ambition with purpose, creativity, and resilience in business leadership.

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Tribune Online on MSN Tribune Online on MSN — 2025-11-29

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