BMW Art Car World Tour arrives in Italy for 50th anniversary celebration at ADI Design Museum

BMW Art Car World Tour in Italy

The BMW Art Car World Tour reaches Milan, where the ADI Design Museum hosts a landmark exhibition celebrating 50 years of the BMW Art Car Collection. The event highlights the intersection of art, design, and automotive innovation.

Exhibition Overview

The display features eight of the most emblematic Art Cars created by globally renowned artists since 1975. Each car represents a distinctive blend of creative vision and BMW engineering excellence.
Visitors to the ADI Design Museum can view iconic models transformed into "rolling sculptures," illustrating the evolving dialogue between art and mobility.

Artistic Collaboration

Since its inception by French race driver Hervé Poulain, who first invited artist Alexander Calder to paint a BMW 3.0 CSL, the project has involved names such as Roy Lichtenstein, Andy Warhol, Frank Stella, Robert Rauschenberg, and Jeff Koons. Each interpreted the automobile as a canvas to explore speed, movement, and form.

A Global Cultural Journey

The Milan stop is part of a worldwide tour retracing the legacy of the BMW Art Car Collection. The project blends cultural exchange with a reflection on technology, aesthetics, and innovation—values central to the BMW Group’s identity.

“The BMW Art Car Collection has always stood for dialogue between artistic expression and design. The exhibition in Milan connects five decades of creativity with the future of mobility.”

Looking Ahead

The ADI Design Museum exhibition underscores Italy’s role as a hub of design excellence. Through interactive installations and historical materials, the event emphasizes how art continues to shape future perspectives on automotive culture.

Author’s summary: The Milan exhibition at ADI Design Museum celebrates 50 years of BMW Art Cars, uniting automotive engineering with global artistic innovation in a milestone cultural showcase.

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BMW Group BMW Group — 2025-11-27

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