Zalando and DFB Begin a Five-Year Partnership
BERLIN, 6 November 2025 – Zalando, a leading European fashion and lifestyle platform, has announced a five-year strategic partnership with the German Football Association (DFB). The collaboration positions Zalando as a main partner of the DFB’s Men’s, Women’s, and Youth national teams through 2030.
With more than 8 million members, the DFB is the largest national sports association globally. This partnership integrates Zalando into the dynamic world of German football and deepens its connection with fans of both sport and fashion.
Partnership Goals and Opportunities
The initiative marks a significant milestone in Zalando’s evolution as a comprehensive lifestyle destination. Through the alliance, Zalando gains access to exclusive marketing and activation opportunities that bridge fashion and football culture.
- Extensive brand placement within the DFB environment
- Campaigns promoting the shared spirit of confidence, style, and team identity
- Engagement opportunities for football fans in Germany and internationally
“Football is about more than just the game; it’s about style, attitude, and how confidence turns players into icons beyond the pitch.”
Impact on Brand and Community
This collaboration aligns Zalando’s brand identity with the values of teamwork, authenticity, and creativity, strengthening its influence across sports, culture, and fashion audiences alike.
Author’s summary: The Zalando–DFB partnership fuses sport and style, reinforcing Zalando’s position as a lifestyle leader and connecting fashion with football culture across Europe.