ESPN and DraftKings Announce Multi-Year Partnership
DraftKings (Nasdaq: DKNG) has become the exclusive Official Sportsbook and Odds Provider of ESPN starting December 1, 2025. This partnership brings together two major sports brands to offer enhanced sports betting content and experiences to fans.
Integration and Offerings
Beginning December 2025, DraftKings' entertainment products will be fully integrated into ESPN’s ecosystem, with a complete rollout expected throughout 2026. Fans will have access to a variety of betting features, including DraftKings' sportsbook, daily fantasy games, and the DraftKings Pick6 at launch.
Commitment to Responsible Gaming
Both companies will work together to promote responsible gaming by dedicating resources to educate and raise awareness among customers. This will include campaigns and integrations focusing on safe and informed play.
“Our betting approach has focused on offering an integrated experience within our products,” said Jimmy Pitaro, Chairman of ESPN. “Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings.”
Expansion Across ESPN Platforms
DraftKings will also have a significant presence on ESPN’s digital platforms, further enhancing the reach and engagement of sports betting offerings.
Author’s summary: The ESPN-DraftKings agreement creates a unique synergy, integrating exclusive betting content and advancing responsible gaming while enhancing fan engagement across ESPN’s platforms.