FIRST and Pixbet Announce Strategic Partnership to Enhance Sportsbook Performance in Brazil
The collaboration brings together Pixbet's leading market position with FIRST’s fully localized sportsbook infrastructure, uniquely developed in Latin America, aiming to elevate performance standards in Brazil's regulated betting market.
Partnership Overview
FIRST – Best in Sports has forged a long-term partnership with Pixbet, one of Brazil’s premier licensed betting operators, to deliver a high-performance, fully localized sportsbook tailored for the newly regulated market.
Market Context
Brazil’s betting industry is evolving, driven by new regulations fostering transparency and innovation. Operators now emphasize technological excellence alongside branding to compete effectively.
Platform Differentiation
Unlike European platforms adapted for the region, FIRST’s sportsbook is native to Latin America, designed from the ground up to match local betting habits, payment systems, and sports culture. It includes:
- Native Portuguese user experience
- Real-time PIX payment integration
- Dynamic odds models customized for Brazilian football, covering Brasileirão, Copa do Brasil, and Série A–C leagues
Leadership Insight
“Pixbet isn’t just a market leader – it’s part of Brazil’s sporting DNA. Our partnership reflects a shared belief in high performance, innovation, and long-term alignment with regulation. Together, we’re setting a new standard for what the modern Brazilian sportsbook should feel like.”
Tom Light, founder & CEO at FIRST – Best in Sports
This partnership represents a milestone by blending regional expertise with cutting-edge technology to redefine sportsbook experiences in Brazil.
Author’s summary: FIRST and Pixbet’s collaboration introduces Brazil’s first fully native LatAm sportsbook, combining advanced technology and local insight to transform the region’s betting landscape.