Samsung Leads Global Smartphone Shipments in Q3 2025
The global smartphone market showed steady recovery in the third quarter of 2025, driven by strong demand in both premium and budget segments. Industry reports from Omdia and IDC estimate shipments between 320 and 323 million units worldwide, reflecting around 3% year-on-year growth.
Market Recovery Factors
- Improved supply chain conditions after a difficult first half marked by restructuring and tariff uncertainties in the US
- Positive retailer sentiment and aligned product launches during festive and back-to-school seasons
- Growing popularity of high-end devices, especially AI-enabled models
Samsung’s Market Position
Samsung retained its position as the leading smartphone brand globally in Q3 2025.
Omdia reported shipments of 60.6 million units, while IDC recorded 61.4 million, giving Samsung about 19% market share.
This represents approximately 6% growth compared to the previous year, fueled by strong consumer interest in the Galaxy Z Fold 7 and Galaxy Z Flip 7, which outperformed earlier foldable models. Additionally, the Galaxy A07 and A17 boosted sales in Asia Pacific and the Middle East.
Upcoming Samsung Innovations
Samsung plans to launch a tri-folding smartphone and its first extended reality headset later this month, signaling continued innovation.
Author’s Summary
Samsung leads the global smartphone market in Q3 2025, driven by strong foldable sales and expanding premium device demand amid a recovering industry.