Anti Social Social Club and Fanatics Collaborate on Everton FC Collection
Fashion brand Anti Social Social Club (ASSC) has partnered with licensed sports retailer Fanatics to launch an Everton Football Club collection inspired by the club's deep community roots, nostalgia, and unwavering fan loyalty.
Campaign Concept and Location
The campaign was shot at The Terrace Bar, located opposite Everton’s new Hill Dickinson Stadium, along with other nearby spots. It pays homage to the club’s supporters and the shared spirit that unites them.
“Recalling unforgettable moments and stories that define what it means to be part of the blue half of Merseyside.”
Collection Details
The ASSC x Everton FC line merges traditional football heritage with ASSC's streetwear aesthetic, featuring hoodies, tees, and a distinctive Evertonian varsity jacket. The collection also includes Premier nylon track sets and a playful range of accessories. Prices range from £25 to £295.
Celebrating Everton Culture
The campaign captures the emotional essence of match day—from the walk to the stadium, to enjoying pints and embracing the spirit of the club—highlighting not only the team but also the culture surrounding it.
“Together, they celebrate not just a club, but a culture.”
Summary: The collaboration between Anti Social Social Club and Fanatics honors Everton FC's heritage by blending community-focused design with streetwear, celebrating both fandom and culture through a unique apparel collection.