Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business

Reviving the Thrill: Activision's Bold Strategy for Call of Duty

Activision is taking a innovative approach to revive interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to heighten its visibility. The company has recognized a reduction in media coverage for the franchise over time, which they refer to as the 'Call of Duty tax'. Recent articles have detailed the resurgence plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.

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