Coles launched this week a delicious butter-chicken style roast chicken on Friday, 10 July 2024.
The whole bird comes conveniently pre-heated and is coated in a creamy, mildly spiced butter chicken sauce.
It arrives on shelves next week.
The move follows a competing chain’s $10 roast chicken introduced earlier this month.
The new item is included in recent food innovations appearing across stores.
Coles aims to attract shoppers with simple, tasty meals.
It matches the $10 price of the rival product and is set to be sold in all supermarkets.