Netflix is testing live TV and bundled streaming packages to halt the fall in audience time.
Sources within Netflix say the moves aim to hold onto paying subscribers and draw in new customers.
The plan comes as Netflix locks in a significant live sports deal.
It acquired 2026 rights to the T-Mobile Home Run Derby.
Before its upcoming earnings release, Netflix may modify what shows it makes available or how much it charges.
Experts say these steps try to hold onto subscribers as growth wanes.