Ofcom fined Virgin Media £28 million for preventing customers from cancelling contracts early. The fine roughly equals $37 million, a sum that underscores governmental attention. Some customers claimed they couldn’t cancel their service under any circumstances. The regulator said Virgin Media’s systems kept preventing terminations deliberately. The decision came out on Wednesday, July 8, 2026, prompting public concern. Virgin Media has not yet commented about the penalty. Ofcom will monitor how the company adheres to the rules now.