Blake Lively Alleges $161 Million Losses from Smear Campaign
Blake Lively’s legal team claims that a smear campaign, allegedly led by Justin Baldoni, caused her to suffer $161 million in damages amid ongoing legal disputes related to the film It Ends With Us.
Details of Alleged Financial Losses
- $56.2 million attributed to lost past and future earnings from Lively’s acting, producing, speaking engagements, and endorsements.
- $49 million in potential income lost from her beauty brand, Blake Brown, due to harm to her public image.
- $22 million in damages claimed for losses linked to her beverage brand, Betty Buzz/Betty Booze.
- At least $34 million assigned to reputational damage, calculated from approximately 65 million negative social media impressions.
Legal Filings and Media Coverage
The claims were detailed in documents filed in July and reported by Us Weekly on November 6, with Variety first breaking the news. Lively’s team emphasized the significant financial impact tied to reputational harm.
"The actress faced substantial financial losses due to reputational damage."
Representatives for both Blake Lively and Justin Baldoni were contacted for comment.
Author’s Summary
Blake Lively alleges that a targeted smear campaign connected to Justin Baldoni has cost her $161 million in earnings and brand value, highlighting serious reputational and financial damage.