Netflix Pursues SiriusXM for Video Podcast Licensing
The latest conversations in streaming focus on the rise of video podcast licensing and the race to dominate this growing entertainment space. Netflix, long known for its binge-worthy series, original films, and true-crime hits, is now turning attention toward video podcasts as a new content frontier.
According to The Hollywood Reporter, Netflix has reached out to SiriusXM to negotiate rights for distributing video versions of several top podcasts.
“These aren’t just audio shows with static visuals; they’re filmed, edited, and packaged for full-screen viewing, often featuring big-name hosts and celebrity guests.”
The potential arrangement would give Netflix exclusive licensing rights, removing those shows from free platforms like YouTube. This move would mark Netflix’s most significant step toward integrating video podcasts into its subscription model.
As overall streaming growth slows, Netflix is seeking innovative formats that attract new audiences without the costs of high-end production. Licensed video podcasts offer a cost-effective way to expand content and keep subscribers engaged.
Author’s Summary
Netflix aims to reshape podcast consumption by securing exclusive video podcast rights from SiriusXM, blending visual storytelling with accessible, lower-cost streaming content.