Starbucks Responds to High Demand for Bearista Cold Cups
Starbucks released its latest holiday item, the Bearista Cold Cup, on November 6, sparking a widespread rush among fans. The 20-ounce tumbler is designed in the shape of a bear and features a clear body with a lid and straw. When the straw is inserted, it resembles a signature Starbucks green beanie on the bear's head.
Instant Sell-Out and Customer Reactions
The Bearista Cold Cup was first announced on Starbucks' Instagram on November 5, quickly generating excitement. However, many customers reported that the cup sold out almost immediately, with some stores stocking only one or two cups available for purchase.
Customer Complaints on Social Media
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“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store,”
a user wrote on Starbucks' official Instagram. -
“Our local store received ONE,”
another customer commented. - Some fans questioned the marketing decision due to the extremely limited availability.
- Reports emerged that employees at some locations were obtaining the Bearista cups ahead of customers because of the limited stock.
Starbucks' Position
In response to the frenzy, Starbucks acknowledged the demand and addressed concerns about the product's availability, emphasizing their intent to balance supply for staff and customers.
“The bear-shaped tumbler was designed to be a festive, collectible item, and demand exceeded expectations,” Starbucks said, explaining the situation.
Author's summary: Starbucks’ Bearista Cold Cup became an instant hit but sold out rapidly, prompting customer complaints about limited stock and employee purchasing, leading Starbucks to clarify the situation.