United Hospitality Management (UHM) has announced the appointment of Matthieu Busschaert as General Manager at the soon-to-launch Creekside Hotel Dubai by Accor. He brings over 20 years of international hospitality experience, having worked in ultra-luxury, lifestyle, and boutique hotels across the Middle East, Asia, Europe, and the United States.
Before joining Creekside Hotel Dubai, Busschaert was General Manager for the MGallery Hotel Collection in Manila. He led the hotel's pre-opening phase, successfully positioning it as one of only five hotels featured in the Michelin Guide Philippines in both 2024 and 2025.
During his tenure, the hotel consistently scored above 95% in guest satisfaction and gained acclaim for its exceptional service culture and thoughtfully curated guest experiences.
Klaus Assmann, COO of United Hospitality Management for the Middle East, Southeast Asia & India, said: "We are delighted to welcome Matthieu to the UHM family. His deep experience in pre-openings, strong operational acumen, and commitment to authentic guest engagement make him the ideal leader to bring our vision for this property to life."
Matthieu Busschaert’s extensive global experience and proven leadership in hotel pre-openings make him well-suited to drive the success of Creekside Hotel Dubai.