EU Wine Package ‘Reduced Alcohol’ Label Divides Industry
Lawmakers in the European Union have approved a new set of measures designed to help wine producers manage climate challenges and market instability. The initiative, known as the “wine package,” was endorsed this week by the European Parliament’s Agriculture Committee (ComAgri).
Originally introduced in March, the package gives wine producers financial support and greater flexibility to adapt to changing conditions. It seeks to help winemakers respond to the effects of climate change, address market disruptions, and improve the protection of wines with geographical indications.
Labeling Decision Sparks Debate
One decision in the package has caused strong debate across the industry. Wines containing less than 0.05% alcohol will be designated as “reduced alcohol,” replacing earlier suggestions such as “low alcohol” or “alcohol-light.”
The move is intended to capture a growing consumer interest in drinks with minimal or no alcohol content.
Consumer organizations have welcomed the definition, noting that it helps clarify potential health risks associated with such beverages.
On the other hand, wine producers argue the phrase “reduced alcohol” may mislead buyers and cause confusion, especially when translated into other EU languages.
Part of Broader EU Wine Framework
The wine package is part of the EU’s larger policy framework regulating wine production, promotion, and labeling. Its goal is to maintain competitiveness and strengthen resilience within the European wine sector.
Author’s summary: The EU’s new wine package aims to modernize the industry and address climate challenges, but its introduction of the “reduced alcohol” label has divided producers and consumers alike.