Elf Beauty Sales Rise 14% in Q2, Fueled by Rhode Acquisition
Elf Beauty reported a 14% increase in net sales year-over-year, reaching $343.9 million in the second quarter of fiscal 2026. This is the first quarter to include results from Rhode, which Elf acquired just before its Q1 earnings in August.
Strong Market Performance and Growth
Tarang Amin, Chair and CEO of Elf Beauty, stated:
“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters.”
He added, “We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us.”
Regional Sales Breakdown
- US revenues increased by 18%
- International revenues grew by 2%
Rhode’s Impact on Growth
CFO Mandy Fields highlighted Rhode’s strong performance, especially its Sephora launch, describing it as a major milestone for the brand.
“The launch was [by far] the second best launch that they’ve had in North America, which is incredible to see,” Fields said. “Rhode continues to have momentum behind it.”
Elf Beauty expects Rhode to contribute $200 million to net sales from August through March. Fields projected:
“On an annualized basis, $300 million is what we expect Rhode to be for this fiscal year, and that would be 40% year-on-year growth.”
Summary
Elf Beauty’s consistent growth gains momentum with Rhode's successful integration and strong sales, positioning the company for continued expansion.