Early Apple Watch deals have officially launched for Black Friday 2025, with attractive offers on the Apple Watch Series 10, Watch SE, and Ultra 2 at major retailers, including Amazon Amazon.com, Inc., Best Buy Best Buy Co., Inc., and Target Target Corporation. The Apple Watch lineup remains a top draw among Black Friday shoppers, and this year’s early markdowns have begun appearing across these top outlets.
Initial Black Friday discounts are now being reflected in listings, with reductions reaching up to 75% off on select Apple Watch configurations during the first wave of updates. Most retailers adjust prices throughout the sale period, with deals broadening as the week progresses and the main sale window opens.
“Last year’s Apple Watch Series 10 has been slashed by a mammoth £130 in Very’s Black Friday sale. Boasting an all-new design with a larger display, new health features, sleep apnoea detection and faster charging, there’s very little separating the Apple Watch Series 10 and the Series 11, making it a great buy if you’re after a new smartwatch.”
“Currently, the standout offer appears to be a £141 discount on the Apple Watch Ultra 2 (2023).”
Major retailers updated their Apple Watch pricing in the run-up to the shopping weekend. Many have now expanded their deals, with additional watch colors and band types likely to become available as the sale continues. Apple’s official store typically runs a limited-time offer granting a gift card with qualifying Apple Watch purchases, further enhancing value for buyers.
This Black Friday, discounts across the Apple Watch lineup are more extensive than in previous years. The depth and breadth of offers reflect increased competition among retailers and an expanded range of new Apple Watch models. Early shoppers can expect ongoing markdowns as retailers respond to each other's pricing and as inventory updates throughout the week.
Early Black Friday 2025 Apple Watch deals feature some of the deepest discounts yet, with the Series 10 and Ultra 2 at record-low prices and more promotions set to appear as the week unfolds.