Gravity Media and Aurora Media Join Forces for Global FIM World Supercross Coverage

Global Partnership for World Supercross Championship

Gravity Media, a leading provider of live production and media services, has entered into a strategic partnership with Aurora Media to deliver global, multi-platform coverage of the FIM World Supercross Championship (WSX). This collaboration focuses on broadcasting the full season to audiences worldwide through both traditional channels and digital platforms.

The partnership brings together Gravity Media’s production expertise and Aurora Media’s experience in motorsport broadcasting. The companies plan to create a unified production model covering live race footage, behind-the-scenes features, and digital-first content designed for fans across regions.

Technical Production and Scope

Through this partnership, Gravity Media will manage live event production across multiple venues around the world. The technical setup will include state-of-the-art broadcast facilities, including remote production hubs and portable studios, to enable seamless global transmission in multiple formats.

Aurora Media will lead creative direction and overall production management, focusing on storytelling that captures the drama, athleticism, and energy of Supercross racing. According to both companies, the goal is to make WSX accessible to viewers on “all screens, everywhere,” from linear broadcasts to streaming and social media highlights.

Strategic Impact and Future Collaborations

This agreement underscores the broader trend of hybrid live production models that integrate traditional broadcasting with digital and social-first strategies. Both companies noted that the partnership also aims to expand the entertainment potential of motorsports, making it more accessible and engaging for new audiences.

“We’re thrilled to be working with Aurora Media on an ambitious series like WSX, bringing together advanced broadcast technology and compelling storytelling on a global scale,” a Gravity Media spokesperson stated.

The partnership will cover all future WSX events, with both teams planning further collaborations across other sports and entertainment formats as part of Gravity Media’s global production portfolio.

Author’s summary: Gravity Media and Aurora Media unite to deliver global, multi-platform coverage of the FIM World Supercross Championship, enhancing the event’s reach and storytelling across all viewer platforms.

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B&T B&T — 2025-11-24

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