Why systems must remember their purpose

Author Summary

This article explores how technological and organizational systems should embed and retain their core purpose to avoid mission drift and ensure lasting impact, drawing on real-world examples. (148 characters)

Core Idea

Picture systems—be it tech platforms or companies—that hold onto their original purpose as they grow. Rather than just vague mission statements, this means actively embedding intent into their design and operations. The piece argues this prevents drift where scale overshadows goals.

Key Challenges

Many systems lose sight of why they exist amid expansion or complexity. For instance, organizations often prioritize metrics over meaningful outcomes. Retaining purpose demands deliberate mechanisms like clear principles guiding decisions.

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Fast Company Fast Company — 2025-11-29

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