Football Australia and Fanatics Announce New Partnership
Football Australia is thrilled to reveal a new distribution partnership with Fanatics, aimed at enhancing the fan shopping experience for supporters of the CommBank Matildas and CommBank Socceroos. This collaboration will provide fans in Australia and worldwide with improved access to a broader selection of official merchandise through Football Australia’s online store.
Expanded Merchandise Access
Fanatics will manage Football Australia’s official online store both domestically and internationally. Leveraging its global expertise in football merchandise, Fanatics will offer Australian supporters a diverse range of high-quality products to celebrate and support their teams, no matter where they are located.
Timing and Significance
The announcement coincides with a surge in Australian football participation and comes ahead of a busy calendar of major international tournaments:
- AFC Women’s Asian Cup 2026 hosted in Australia
- FIFA World Cup 2026™
- AFC Asian Cup 2027
- FIFA Women’s World Cup Brazil 2027™
Local Management and Distribution
Fanatics will oversee this partnership from its regional headquarters in Melbourne, fulfilling local orders through its Melbourne-based distribution center.
"Fanatics will provide Australian fans with a wide range of high-quality merchandise to show their support for both teams, wherever they are in the world through the Football Australia online store."
This partnership positions Football Australia to better serve its growing fanbase globally with official team merchandise.
Author's Summary
This partnership between Football Australia and Fanatics enhances global access to official merchandise, supporting fans worldwide as Australian football grows and prepares for key international tournaments.