Samsung Reclaims Top Spot in Global Smartphone Market
Samsung regained its position as the global leader in smartphone shipments during the third quarter of 2025. The company shipped 60.6 million devices, securing a 19% market share and achieving a 6% growth compared to the same period last year.
Key Drivers of Samsung's Growth
- Galaxy Z Fold 7 and Z Flip 7 models
- More affordable A07 and A17 series
Market Overview by Omdia
According to the analytical company Omdia, the global smartphone shipment volume reached 320.1 million units in Q3 2025, reflecting 3% growth year-on-year.
Top Smartphone Manufacturers by Shipments
- Samsung: 60.6 million units (19% market share, +6% growth)
- Apple: 56.5 million units (18% market share)
- Xiaomi: 43.4 million units (14% market share)
- Transsion: 28.6 million units (fastest growth among leaders, +12%)
- Vivo: 28.5 million units (+5% growth)
Manufacturer Highlights
"Apple's iPhone 17 exceeded expectations thanks to a better price-quality ratio."
Xiaomi experienced a decline in shipments in China after government subsidies ended but saw growth in other Asian markets that offset losses.
Vivo strengthened its foothold in India, surpassed Huawei in China, and continued expanding in Africa and Latin America.
Summary
Samsung's strategic portfolio of flagship and budget models led to a market share rebound amid steady global smartphone growth.